Portfolio

2025

Johaimalin G. Castillo |  Digital Marketing Strategist

About Me

Johaimalin Castillo

Weaving narratives with data-driven insights, I craft digital marketing strategies that resonate. My extensive skill set spans the digital marketing spectrum, with particular expertise in marketing strategies, content creation, copywriting, and funnel optimization. I don't just follow best practices; I challenge them, constantly seeking innovative ways to connect brands with their audiences. From concept to conversion, I architect digital experiences that aim to turn curiosity into loyalty.

Skills and Proficiencies

  • Digital Marketing Strategy
  • Content Development & Creation
  • Social Media Management
  • Lead Generation
  • CRM Optimization
  • Copywriting
  • Graphics Design
  • SEO
  • Landing page and Funnel building
  • Email Marketing & Automation
  • Website Development & Maintenance (CMS)
  • Account management
  • Sales engineering
  • Business Development
  • Campaign and Branding Development
  • Podcast support

Role / Project Highlights

2024

US Visa Immigration
Marketing Strategist

  • Develop and maintain brand guidelines
  • Develop comprehensive digital marketing strategies aligned with business goals
  • Implement and manage SEO strategies for improved organic visibility
  • Lead the project of building/redeveloping the firm's website from scratch
  • Manage ongoing website maintenance and updates
  • Copywriting for marketing resources including website copy and social media content
  • Develop a content calendar for website, blog, and social media

Clean Juice / SAW Marketing
Marketing Specialist

  • Research competitor strategies and positioning
  • Create engaging email content for various customer segments
  • Marketing automation
  • Monitor and optimize email performance metrics
  • Create and distribute engaging newsletters to customers
  • Formulate comprehensive marketing strategies aligned with business goals
  • Develop campaigns to promote new product launches and promotions
  • Implement SEO best practices to improve online visibility

2023

Truely eSIM
Marketing Specialist

  • Develop and implement comprehensive marketing strategies aligned with business goals
  • Develop and manage influencer partnerships and campaigns
  • Create briefs and guidelines for influencers
  • Develop and implement link-building strategies
  • Manage guest posting and content syndication efforts
  • Develop a content strategy that supports SEO and brand awareness goals
  • Plan and execute Product Hunt launch strategies for new eSIM products or features
  • Design and set up engaging Gleam campaigns to drive user acquisition and engagement

McKinnon Targeted Recruiters
Fractional CMO

  • Conduct in-depth research on executive recruitment trends and the industries we cover (Pharma market research, data science, event marketing, tradeshow marketing)
  • Analyze competitor strategies and market positioning
  • Develop and implement comprehensive marketing strategies aligned with business goals
  • Develop a content calendar focusing on executive recruitment and relevant industry topics
  • Manage the company blog, ensuring regular updates with relevant content
  • Optimize blog posts for SEO to improve visibility
  • Social Media Management and Engagement
  • Branding and Graphic Design

2022

Agile Meridian
Marketing Specialist

  • Develop and maintain brand guidelines and ensure consistent brand messaging across all marketing channels
  • Market Research and Analysis
  • Develop a content strategy; create and curate high-quality, engaging content for various platforms
  • Write and edit blog posts, articles, and whitepapers on agile methodologies and practices
  • Funnel and Landing Page Optimization
  • Marketing Automation
  • Website management and maintenance

Joyful Digital
Marketing Specialist

  • Blog creation and posting
  • Help in Wordpress management
  • Social Media management
  • Content creation
  • Copywriting and Ad Creatives via Canva
  • Kajabi support
  • Email marketing
  • Learning Management System Maintenance

Action Coach Slough
Marketing Specialist

  • Develop and implement comprehensive digital marketing strategies
  • Manage and grow Action Slough's presence on relevant social media platforms
  • Develop a content calendar for all digital platforms
  • Write and edit blog posts, articles, and whitepapers on agile methodologies and practices
  • Create diverse content types (posts, articles, infographics, videos) aligned with business goals
  • Write and edit SEO-optimized blog posts on business coaching topics
  • Ensure consistency of Action Slough's brand voice and visual identity across all platforms

Lorraine Hamilton Coaching
Marketing Specialist

  • Research market trends and topics for content creation
  • Create and manage email marketing campaigns
  • Design and implement marketing automation workflows
  • Design and build effective marketing funnels
  • Create compelling landing pages for various campaigns and offers
  • Identify and secure speaking engagements and podcasts for the coaching business
  • Social Media management
  • Write compelling copy and create visually appealing ad creatives ensuring brand consistency

2021

Double Gemini LLC
Marketing Coordinator

  • In charge of all the digital channels (FB, LI, IG, Twitter, YT) and use them to drive brand awareness and generate leads
  • Client Management
  • Assist VP for client solutions in campaigns
  • Linkedin Sales navigator outreach
  • CRM management
  • Device experiments and conversion tests
  • Create workflows
  • Help in community management
  • Social Media Management and Engagement
  • Copywriting and Ad Creatives via canva

Cuddly Critters
Social Media Manager

  • Develop and maintain a content calendar
  • Create engaging posts for various platforms (e.g., Instagram, Facebook, TikTok)
  • Community Management
  • Develop social media strategies aligned with business goals
  • Identify target audiences and create content tailored to them
  • Plan and execute social media campaigns to promote services or special offers
  • Suggest and implement new ideas to grow the salon's social media presence

Branding

Connor & Co Lawyers Branding
9 Minutes to success branding
The Disruptor Method Branding
Dudley Thurmond Branding
Joffrey Berti Branding

Instagram Feed

WB Instagram FeedMcKinnon Instagram FeedAgile Meridian Instagram Feed
Weekly Wellness Quiz

Blogs

Blog SampleMore samples here

Websites

Agile Meridian WebsiteTrisha and Thomas Website
Campaign ReportsCampaign ReportCampaign Report
Campaign ReportCampaign Report